Approach

With little existing visual identity to build from, I worked with Christina to develop a direction that felt distinctly her: sophisticated and sharp, punctuated by vibrant color and expressive imagery. Photography and video bring movement into the experience, while the supporting design remains structured and focused on her work.

I also reorganized and reshaped the site's existing content to tell a more cohesive story about Christina's practice. Alongside her current teaching, choreography, and conditioning work, the site highlights a multigenerational connection to dance that has shaped her perspective and expertise. The finished site is intentionally streamlined, functioning as a focused professional presence that introduces Christina, communicates her approach, and gives prospective students and collaborators a clear understanding of the services she offers.